Cookie policy
Last updated: 20 May 2026
We use cookies to keep the site working, understand how it's used, and improve our ads. You can change your preferences any time via cookie preferences.
Categories
- Strictly necessary — required for the site to function (load balancing, security, your consent choice). Always on.
- Functional — remember preferences such as your form progress so you don't lose data if you leave and come back.
- Analytics — help us understand which pages are useful. Aggregated and anonymised. Provided by Google Analytics.
- Marketing — used by Google Ads and Microsoft Ads to measure ad performance and show relevant ads.
Specific cookies we set
| Cookie | Category | Purpose | Duration |
|---|---|---|---|
cc_cookie | Necessary | Remembers your cookie-consent choice. | 6 months |
_ga | Analytics | Google Analytics — distinguishes users. | 2 years |
_ga_* | Analytics | GA4 — session state per property. | 2 years |
_gid | Analytics | Google Analytics — distinguishes users (short-lived). | 24 hours |
_gcl_au | Marketing | Google Ads conversion tracking. | 3 months |
MUID / _uetsid / _uetvid | Marketing | Microsoft Ads UET — ad attribution. | Up to 13 months |
__cf_bm | Necessary | Cloudflare bot-management. | 30 minutes |
cf_clearance | Necessary | Cloudflare challenge bypass token. | 30 days |
Consent Mode v2
We use Google Consent Mode v2 and Microsoft UET Consent Mode. When you decline, ads and analytics cookies are not set; we still receive aggregate, cookieless signals (used for modelling) when permitted. See our privacy policy for the full data-processing detail.